Starbucks Red Cups, Zero Waste, and the Meier & Frank Holiday Parade

Starbucks red cup 2017Starbucks red cups are here! And people are losing their minds again! Thank god. I mean, can you imagine how sad Starbucks would be if people weren’t emotionally engaged with their holiday-themed marketing product to the point where they write about how mad and disappointed they are all over social media (and incidentally spread the word far better than an ad campaign could)?

Said ad campaign:


And yet . . . Starbucks red cups are special to me. I admit it. Even though I know it’s marketing, and I know it’s wasteful to buy coffee in a disposable, non-recyclable cup with a plastic lid, just seeing it brings me back to the Meier & Frank Holiday Parade here in Portland. Beginning in the ’80s, my mom would take me and my brother to see this homespun local parade—full of floats, high school marching bands, rodeo queens, and Shriners—and we would cheer and wait to see Santa ride up at the very end, and then we’d race inside to see Santaland.

Later, it was something just me and my dad would do (Mom wanted a break, my brother was living out of state), and then all four of us would go as a family. And as adults, part of the ritual became getting white chocolate peppermint mochas (oh, I am full of embarrassing confessions today) in Starbucks holiday cups. And I would feel warm and cozy and loved, and connected to my family and my city, because we were joining together for a yearly event that we’d done for decades, and all was right with the world.

But at some point, Meier & Frank (a department store with a rich and important history in Portland) was purchased by Macy’s, and after a few years they changed the store’s name. And then it was the Macy’s Holiday Parade (but not that Macy’s Holiday Parade). And then the downtown Macy’s store (still referred to as the Meier & Frank Building) closed this year. Goodbye parade. I even missed its final year, because of kids and rain and life, because I couldn’t imagine that even with the store closing, that someone wouldn’t take on the mantle of this historic, homey, seemingly essential parade. Such is life.

But Starbucks red cups are still here! I figure that much of our modern waste is due to convenience (individually packaged pre-sliced apples?), but so much is due to nostalgia and the kind of emotional connection that can only be forged by the epic collision of personal history and ad campaign.

Whew! This is a long essay to say I figured out a way to participate in this yearly controversy while eliminating the pesky paper-and-plastic waste (mostly): I bought a reusable Starbucks red cup and yes, I broke it out today (with coffee I made at home). It’s not colorable like this year’s model, but I can take it into Starbucks and get it filled with my yearly white chocolate peppermint mochas (no judgment) and I can go visit Meier & Frank’s erstwhile Santaland at the Oregon Historical Society with my brother, and something will be sacred, and something will last, and okay I may be a little stressed out right now.

But my point is, you can reduce your waste without cutting out the rituals and traditions that bring you joy—even if they seem a little silly when you type them down. Next up: how the heck do I get around holiday wrapping paper?!? If you have any suggestions, post them below!

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2 thoughts on “Starbucks Red Cups, Zero Waste, and the Meier & Frank Holiday Parade

  1. Welcome back! And: holiday wrapping paper, it’s a conundrum. We use (& re-use) holiday gift bags, and last year I got big into holiday boxes: pretty and recyclable, maybe with a (repurposed) bow on top. Easy!

    Liked by 1 person

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